Good website content is essential to good business. If your site features products, the product descriptions should feature details your customers will want and need to know.
If your business sells services, the reasons your clients should choose you as a service provider should be listed.
The key to a website that sells products and services is that you list the benefits the product and service will give to your customer or client. This is ultimately what they will be buying from you.
Many business website make the mistake of listing what their products and services actually do.
Consider:
Link-Optimise’s SEO service A
- Increase traffic to your website
- Improve your chances of selling a product or service.
- Increases your return on investment
- Build good relationships with your customer or client base.
- Establish your brand as an online presence
Link-Optimise’s SEO service B
- Create blog posts for the purpose of link building
- Use the blogs on article submission sites
- Promote the blog across social media outlets such as Stumbleupon, Twitter, and Facebook.
- Use press releases to promote your site
There is nothing wrong with Link-Optimise SEO service B other than the fact it does not sell what we do. It simply lists what we do to promote a site. See the difference?
When tailoring your copy, try and keep in mind why a person will buy a product or a service from you, and use this as a basis for the content of your site.
So where does SEO fit in?
SEO comes into play by using keywords in your content. (Keywords and more information about them can be found by clicking this link to SEO Keywords). Is basically the terms potential customers and clients will use to find your site.
Taking Link-Optimise as an example, ’SEO services’, ‘UK SEO services’, and ‘SEO for my business’, can all be regarded as SEO keywords.
So to take keywords to the nth degree, every time I want SEO services to be relevant to Link-Optimise.com, I simply put the word SEO before services.
Normal English (arguably):
“Or services are competitive and offer real value for money.”
The SEO version:
“Our SEO services are competitive and offer real value for money.”
See the difference?
Subtlety is the important factor when putting keywords into web copy. At the end of the day content should be primarily written for your customer and client base, but search engines have to be factored in to. The copy that comprises your content has to be readable, clear, understandable, and feature SEO keywords.
Current thinking is keywords should comprise between 3-7% of the content.
Above all the content of your website should be relevant to your business, your customers and clients, and be written to a high standard which engages your audience.
Content and Social Media
Though Social Media use is touted as essential for business to succeed online it is fair to say that the Facebooks and Twitters of this world have simply failed to deliver.
User habits to find goods and services are still entrenched in using search engines to find what they want, and this does not look set to change anytime soon. Let’s face it the big three search engines can display far more information on a subject than either Facebook or Twitter, especially given the quality of the search function on Facebook, and results from a search on Twitter are questionable both in relevance and accuracy.
That said Google has changed the rules and indeed the importance of Social Media where SEO is concerned, and this has made tweeting, blog updating, and indeed getting a fair number of ‘Likes’ far more important than it was a year ago and arguably this is a positive step forward for web usage as a whole.
Using Social Media
To get the most from Social Media where your business is concerned, it is a good idea to publicise your blog posts and other important announcements across the gamut of social media outlets. This will hopefully create interest among your followers, attract new ones, and it can also be used as a platform to bring updates such as new products, services, and indeed anything you feel maybe of interest to your followers and friends to their attention.
I have found it a good tool to find interesting industry related news. This means that by following a competitor on Twitter, you get a good idea of what they are doing. Are they bringing out a new product? Offering a different service? Special offers etc.
Knowledge is power my friends.
From a traffic generation point of view, it is a good idea to create a Stumbleupon account as it has consistently been the best source of direct traffic from a social media site for years.
Blog Posting
As you can see blog posting whether it be a video or written content is essential. All sites in my opinion should have a facility to publish a blog ideally through creating its own page specific to each individual article on the blog. This is a building block for SEO and Social Media, and quite simply trying to promote a site without a blog is much harder.
Content
It all begins with good content, and it is the basis for any business that wishes to operate online regardless of the capacity. The web is not for people under a certain age, and many people who are into their fifties and beyond can use Google, Facebook, and indeed any computer based application just as well as someone in their twenties.
Ensure your content is good, and you have taken a significant step into promoting your business online.