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Visual Extras

If you use JavaScript on your site, then use it sparingly and ensure that the coding is solid. Search engine robots, do find it more difficult to crawl through JavaScript than other code, especially if the coding is all over the place.

When images are used, ensure a relative, descriptive tag is used. Do not ram it full of keywords. Without the <alt> tag the picture goes unseen from an SEO perspective. Remember that even with an alt tag, a picture will not be seen as a proper link by search engines, so avoid using them for this purpose.

Podcasts and videos need a tapescript to be indexed by search engines. It is similar to <alt> tags with pictures.

Frames are to be avoided as search engine robots have all sorts of problems negotiating them.

Flash is ok in small doses, but remember try and provide a text description for whatever Flash you use in your site. At all costs try and avoid having a Flash homepage, as this is extremely bad SEO practise.

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